Blog

Marketing is essential for every business, big or small. It helps to promote a product or service and attract customers. However, it goes beyond just increasing revenue and sales. Marketing plays a crucial role in helping companies achieve their business development goals....

Artificial Intelligence (AI) has become an increasingly valuable tool for businesses looking to improve their marketing strategies. By leveraging AI technology, businesses can gather and analyse vast amounts of customer data in real time, providing valuable insights into...

In the fast-paced world of marketing, it’s essential to continually improve campaigns to stay ahead of the competition. A/B testing, also known as split testing, is an effective method for achieving this goal.

360-degree marketing is a comprehensive approach to promoting a business or product that utilises various marketing channels to reach customers from every angle. The goal is simple – to strengthen and create a seamless and consistent customer experience...

Marketing is perhaps one of the industries that have undergone the most significant changes. In the past, people carried out marketing tasks manually; but now they can be performed efficiently using AI-powered software and technologies.  Some...