Alce Nero
Bringing People Together with a Healthy & Tasty Bowl of Pasta
Alce Nero is an Italian food company made possible by farmers and processors. They grow, harvest, produce, and offer real food to their customers and are working to develop a responsible and sustainable economy that encourages a new way of eating and living.
The Brief
Alce Nero was looking to accelerate its brand awareness and increase its sales amongst Malaysians. Sampling roadshows were set at office towers and commercial areas to offer passerby delicious, freshly cooked pasta while educating them on the benefits of consuming Alce Nero products.
Integrated Marketing Strategies
- Event Management
- Event Conceptual & Design
- Roadshows
- Promoters
- Graphic Design
- Marketing Collaterals
- Printing & Production
The Creative
