Meme Marketing: Is It Worthwile?
The word ‘meme’ has become a part of our everyday life and in recent years it has also become a marketing strategy used to communicate ideas, trends, and information. Meme marketing is a new and innovative way of marketing, which has been used to great success by different brands. The approach to this is to use memes as a form of advertising. The word ‘meme’ was a word derived from the Greek “mimema”, which means “that which is imitated”. It was first introduced in 1976 by Richard Dawkins in his work The Selfish Gene. Essentially, a meme is a concept or idea transmitted through the internet and social media.
Memes are highly engaging because they’re funny and have a viral element. They come in pictures, videos, or texts that become popular on the internet. Many big brands, including Netflix, Gucci, and McDonald’s, use memes to interact and communicate better with their target audiences, especially the younger generation.
So how exactly can meme marketing help your brand?
Higher Engagement
Memes work best for boosting interaction on your social media pages. They are ideal as a strategy to attract a lot of comments because they are hilarious, relatable, and shareable. Your target audience will grow when the meme is shared with others, possibly trending. Additionally, some of them can end up becoming your customer at the end of the day.
It Is Technically Free Advertisement!
Paid promotion via social media ads can be very expensive and may not achieve your goals. That is why meme marketing has become an increasingly popular form of advertisement for startups because it is relatively cheap, and easy to produce. The popularity of this type of advertising has increased dramatically over the past few years because it is an effective way for companies with limited budgets to reach potential customers.
Makes Your Brand Relatable
Meme marketing is a new way of creating content that is not only trendy but also highly shareable. Customers connect with a company more when it relates to popular themes and trends. Associating your products or services with the most recent trend and adding a dash of humour will do wonders for your business.
So if you think your brand is too professional to use meme marketing, think again. The key is to choose the right memes with the right captions to reflect your brand appropriately. Never overdo it but do not opt it out completely either. You wouldn’t know its potential if you have not tried it.
