Main Place Mall
Redefining Walkathons with Obstacles
Main Place Mall is a neighbourhood lifestyle family mall designed for families. It is a combination of residence, leisure, retail and dining to bring the USJ community the ideal city-suburban lifestyle.
The Brief
Main Place Mall aims to further emphasise its brand within the USJ community by organising annual walkathons that are designed for families. The walkathons are not only to promote a healthy lifestyle but to create a space for families and friends to spend time together.
Instead of organising a normal walkathon, we decided to make a spin for the walkers by including thematic obstacles that are both fun and insta-worthy!
Integrated Marketing Strategies
- Event Management
- Event Conceptual & Design
- Event Production
- Sounds & Lighting
- Sponsorship Marketing
- Registration Management
- Electrical & Wiring
- Talent Management
- Licenses and Permits
- Marketing Collaterals
The Creative
