The Power of 360-Degree Marketing For Your Business
360-degree marketing is a comprehensive approach to promoting a business or product that utilises various marketing channels to reach customers from every angle. The goal is simple – to strengthen and create a seamless and consistent customer experience across all marketing channels and to reinforce the brand message.
One of the most significant benefits of 360-degree marketing is the boost it provides to brand awareness. By reaching out to customers through multiple channels, businesses can increase their visibility and leave a lasting impression on potential customers. That’s not all! This approach can help foster brand loyalty because customers are more likely to remember a brand that they have interacted with in various ways.
When it comes to the strategy aspect of things, there is a lot to consider – brand awareness, customer engagement, conversation rates and so on. With the 360-degree approach, you could hit several, if not all of your objectives. You will be able to increase your brand awareness with a hybrid method – digital and physical presence, with that, you will be able to improve your customers’ engagement as you are given the opportunity to engage with them through physical campaigns, which in time, will increase your conversion rates.
Here are some of the examples of marketing tools that can be used in a 360 marketing approach:
1. Events and Experiential Marketing
Events and experiential marketing can provide a unique and memorable brand experience for customers. This can include events such as product launches, trade shows, and roadshows, as well as immersive experiences such as virtual reality and augmented reality.
2. Social Media Management Tools
Social media management tools allow businesses to manage and publish social media content across all platforms. This includes scheduling posts, monitoring social media conversations, and analysing social media data to optimise social media marketing campaigns.
3. Video and Multimedia Content Creation Tools
Video and multimedia content creation tools can help businesses create engaging and visually appealing content for their website, social media, and other marketing channels. This can include tools for video editing, animation, and graphic design.
4. Content Management Systems (CMS)
CMS allows businesses to manage and publish content across all touchpoints, including websites, social media, and email. This can help businesses maintain a consistent brand message and provide a seamless customer experience.
5. Customer Relationship Management (CRM) Software
CRM software allows businesses to manage customer interactions and data across all touchpoints. This includes tracking customer purchases, preferences, and behaviours, and using that data to create personalised marketing campaigns.
6. Search Engine Optimisation (SEO) Tools
SEO tools allow businesses to optimise their website and online content for search engines, making it more visible to potential customers. This can include keyword research, on-page optimisation, and link building.
There are a lot more other marketing tools available, but by using a combination of these marketing tools, businesses can create a 360 marketing strategy that provides a seamless and integrated customer experience across all touchpoints. This marketing method is a comprehensive approach to promoting a business or product that utilises multiple marketing channels to reach customers from every angle, thus creating a seamless customer experience that is consistent across all channels and at the same time, reinforces the brand message!
Let us take customer engagement as an example – by providing customers with a consistent and personalised experience across all channels, your business can build strong relationships and encourage customers to take action. This could include making a purchase, signing up for a newsletter, or simply following the brand on social media.
When you are able to reach your customers and increase the chances of making a sale, this will ultimately lead to more revenue for your business so by leveraging multiple marketing channels, you can increase the brand awareness of your business while improving customer engagement and driving higher conversion rates!
Interested to find out how 360-degree marketing could help grow your business? Talk to one of our experts today.
How AI is Changing the Marketing Landscape?
Marketing is perhaps one of the industries that have undergone the most significant changes. In the past, people carried out marketing tasks manually; but now they can be performed efficiently using AI-powered software and technologies.
Some view this technology as a positive development because it speeds up the completion of tasks, while others believe that it is affecting their livelihood as employers prefer to use AI software instead of hiring talent.
Regardless of opinions, the use of AI in marketing is here to stay. AI is already being used in various industries, from the food and beverage sector with robot servers to the creative field with AI-generated content.
Incorporating AI with marketing can actually automate tasks like analytics and segmentations more effectively and efficiently. This frees up time for marketers, which allows them to focus more on the strategic aspects of their role. This incorporation will also provide up-to-date information on trends and customer behaviour, giving marketers a competitive advantage! On top of that, AI-powered software could also create insightful customer profiles to generate highly personalised and meaningful messages, helping marketers to target the right audiences at the right time, with the right message.
Besides that, AI-driven marketing technology is also transforming how marketers reach customers. AI algorithms can analyse a variety of data points and use the insights gathered to create highly targeted campaigns. AI-based tools can optimise campaigns in real time by adjusting messages based on performance metrics, which helps the campaign deliver more effective messages to the right customers.
Here are the top 5 examples of how AI can be used in marketing:
1. Personalised Recommendations
AI-powered recommendation engines can analyse customer behaviour to suggest personalised product recommendations, increasing the likelihood of a purchase. For example, Amazon’s recommendation engine uses machine learning algorithms to analyse customer purchase history, clickstream data, and other factors to suggest products that a customer is likely to purchase. This can ultimately improve the customer experience, increase engagement, and drive sales.
2. Chatbots
AI-powered chatbots can provide customer support, answer product-related questions, and even facilitate purchases, improving the overall customer experience. For instance, Sephora’s chatbot that uses AI does not only provide personalised product recommendations, it also provides tips and tutorials for their customers.
3. Ad Targeting
AI-powered ad targeting uses machine learning algorithms to analyse consumer data and serve ads to the most relevant audience. This is commonly used in Facebook, as it helps them to analyse user data such as demographics, interests, and behaviour, and serves ads to users who are most likely to engage with them. Ad targeting can improve the effectiveness of advertising campaigns, reduce costs, and increase ROI.
4. Predictive Analytics
With AI-powered predictive analytics, marketers can anticipate customer needs and preferences, and create targeted marketing campaigns. Predictive analytics can help marketers to know which customers are most likely to make a purchase, which products are likely to sell best, and which marketing campaigns are likely to generate a positive response.
5. Price Optimisation
AI-powered pricing algorithms can analyse market trends, consumer behaviour, and competitor pricing to optimise pricing strategy and maximise revenue. For example, Alibaba, the Chinese e-commerce giant, uses AI-powered pricing algorithms called the “Dynamic Pricing” system. It analyses enough data to adjust prices depending on various factors, such as the time of day, day of the week, and customer demand.
However, AI-based platforms are only as useful as the data fed into them. Without the right data, AI-driven technologies cannot produce the insights and predictions that marketers need to optimise their campaigns. It is also crucial for Marketers to have the skills and expertise to use AI-based applications so they could make the most out of AI-powered technologies.
To maximise the benefits of AI in marketing, it is important to have accurate and accessible data. Without the right data, AI-driven technology will be unable to generate the insights and predictions that marketers need. On top of that, investing in personnel with the necessary skills and expertise is also vital, because only by understanding how AI is changing the marketing landscape, you can stay ahead of the competition.
