360-degree marketing is a comprehensive approach to promoting a business or product that utilises various marketing channels to reach customers from every angle. The goal is simple – to strengthen and create a seamless and consistent customer experience across all marketing channels and to reinforce the brand message.
One of the most significant benefits of 360-degree marketing is the boost it provides to brand awareness. By reaching out to customers through multiple channels, businesses can increase their visibility and leave a lasting impression on potential customers. That’s not all! This approach can help foster brand loyalty because customers are more likely to remember a brand that they have interacted with in various ways.
When it comes to the strategy aspect of things, there is a lot to consider – brand awareness, customer engagement, conversation rates and so on. With the 360-degree approach, you could hit several, if not all of your objectives. You will be able to increase your brand awareness with a hybrid method – digital and physical presence, with that, you will be able to improve your customers’ engagement as you are given the opportunity to engage with them through physical campaigns, which in time, will increase your conversion rates.
Here are some of the examples of marketing tools that can be used in a 360 marketing approach:
1. Events and Experiential Marketing
Events and experiential marketing can provide a unique and memorable brand experience for customers. This can include events such as product launches, trade shows, and roadshows, as well as immersive experiences such as virtual reality and augmented reality.
2. Social Media Management Tools
Social media management tools allow businesses to manage and publish social media content across all platforms. This includes scheduling posts, monitoring social media conversations, and analysing social media data to optimise social media marketing campaigns.
3. Video and Multimedia Content Creation Tools
Video and multimedia content creation tools can help businesses create engaging and visually appealing content for their website, social media, and other marketing channels. This can include tools for video editing, animation, and graphic design.
4. Content Management Systems (CMS)
CMS allows businesses to manage and publish content across all touchpoints, including websites, social media, and email. This can help businesses maintain a consistent brand message and provide a seamless customer experience.
5. Customer Relationship Management (CRM) Software
CRM software allows businesses to manage customer interactions and data across all touchpoints. This includes tracking customer purchases, preferences, and behaviours, and using that data to create personalised marketing campaigns.
6. Search Engine Optimisation (SEO) Tools
SEO tools allow businesses to optimise their website and online content for search engines, making it more visible to potential customers. This can include keyword research, on-page optimisation, and link building.
There are a lot more other marketing tools available, but by using a combination of these marketing tools, businesses can create a 360 marketing strategy that provides a seamless and integrated customer experience across all touchpoints. This marketing method is a comprehensive approach to promoting a business or product that utilises multiple marketing channels to reach customers from every angle, thus creating a seamless customer experience that is consistent across all channels and at the same time, reinforces the brand message!
Let us take customer engagement as an example – by providing customers with a consistent and personalised experience across all channels, your business can build strong relationships and encourage customers to take action. This could include making a purchase, signing up for a newsletter, or simply following the brand on social media.
When you are able to reach your customers and increase the chances of making a sale, this will ultimately lead to more revenue for your business so by leveraging multiple marketing channels, you can increase the brand awareness of your business while improving customer engagement and driving higher conversion rates!
Interested to find out how 360-degree marketing could help grow your business? Talk to one of our experts today.
