Is blockchain Marketing The Future of Marketing?
In the year 2022, there was a shift in our marketing trend due to the Covid-19 pandemic. Digital marketing was at its peak and the use of technology has crawled its way to be applied as a marketing tool. Before the pandemic, social media platforms are mainly for the...
The Role of Branding in Building a Successful Startup
A brand is a set of values and images that help people identify a product or service with a particular company. The marketing concept of branding refers to associating a brand with a product or service to create an instant identity, which helps in creating demand and value...
Meme Marketing: Is It Worthwile?
The word ‘meme’ has become a part of our everyday life and in recent years it has also become a marketing strategy used to communicate ideas, trends, and information. Meme marketing is a new and innovative way of marketing, which has been used to great success by different...